Why proactive is not always productive

If you are that person who puts efforts into things, but don’t seem to see actual results

This email is for you.

First, scrap off all the useless trash “productivity gurus” have dumped into your mind.

We are starting on a blank slate.

Secondly, you need to understand what Productivity really is-

Productivity is not about the amount of effort you put in, it’s about the amount of quality outcome you get.

To get quality outcome, you need to put in quality effort. Not just any effort.

And that’s exactly what “productivity gurus” don’t want you to know.

Quality effort is what differentiates the “productive” from the “proactive”.

Thirdly, the effort to outcome curve is nonlinear.

X amount of effort doesn’t guarantee X desired amount of outcome.

However, Quality effort increases the chances of getting X desired outcome.

Lastly, there’s one guaranteed way of turning your effort from hullaballoo to quality.

And that’s through Deep Work.

Get the DEEP WORK GUIDE that will help you achieve exactly that here

I’m giving a special 50% discount only for those in this newsletter.

Talk soon,

Airo.

Have any questions or takeaways from today’s newsletter?

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